EBay Inc (NASDAQ:EBAY) setting its sights across oceans- AMZN
Northern, WI 03/30/2013 (avauncer) - Analysts had projected that EBay Inc (NASDAQ:EBAY) (Current: $54.22, Up by 4.13%) sales will touch $21.4 billion and but the company has topped all estimates and has projected a $110 billion merchandise sale in 2015. The online retailer is adding mobile tools to its existing merchandise in a big way. John Donahue, the Chief Executive Officer is adding mobile applications along with devices as well as a local shopping tool. He is making a turnaround effort and it seems to be paying off with share value being boosted by 75 percent since he took over charge in 2008 from Meg Whitman. The sales growth was 21 percent last year and his aim is to not lose steam.
The new market is online
Though a large number of consumers are moving from physical stores to online ones, competition is very high and heavy-duty players like Amazon.com, Inc (NASDAQ:AMZN) (Current: $266.49, Up by 0.45%) have been keeping the market players on their toes. EBay Inc (NASDAQ:EBAY)’s investors are aware that the company has very strong growth prospects and the management is also making sure that stability and growth are two factors that they are focusing on. They are setting out in a very methodical manner on strategies such as local commerce, multiple incremental growth opportunities, the mobile domain and the very lucrative global market.
Customization is the key
The company is venturing into developing markets and is aiming that 25 percent of their customers be from these areas by 2015 end. To show their seriousness they have launched a Russian-language site a fortnight ago as there had been a surge of 75 percent in users from that country. The vice-president of cross-border trade and geographic expansion, Wendy Jones said that the company is on an expansion spree and is leaving no stone unturned. EBay is also targeting China and Latin America and will be working on improving its logistics and workings in the existing markets while strategizing on new ones. Another approach that seems to have borne fruit is that the site has been made accessible vial all mobile devices as a larger number of people are now accessing and shopping online via their smartphones.