Amazon.com, Inc (NASDAQ:AMZN) To Amaze With its Rumored Smartphone?

Posted On 15 Jul 2013

Tag: Amazon.com Inc (NASDAQ:AMZN), NASDAQ:AMZN

Denver, CO, 07/15/2013 (Avauncer.com) – Of late, the market has been abuzz with rumor of a Smartphone launch from Amazon.com, Inc (NASDAQ:AMZN). News has it that it is being developed at the same division that created Kindle. Initially, the reports were that this purported Smartphone would be able to take-off on the Kindle Fire success. At the moment, it is the country’s 2nd most-popular tablet right after the iPad from Apple. However, this theory lacks credibility as the Original Kindle Fire had been sold at a considerable loss to generate digital content sales.

Low tag, high tag?

And so, if a Smartphone were actually to be built on that particular model, it really would have to be an inexpensive one, somewhere in the$100-$200 range, in order for it to actually generate a similar level of interest. However, there were some reports that this new Smartphone from Amazon would have a 3-D display that would not require that glasses be used. Rumor also had it that it would have Evi, a Siri-like assistant. All of these things pointed to the fact that this would not sit in the lower-end segment like the Kindle.

Solid foundation

History has been witness to the fact that Amazon has the potential to be disruptive and the market has always underestimated this potential. Also, a lot of people tend to overlook the fact that Jeff Bezos, the CEO has always displayed long-term vision for the company and if this product does hit the shelves, it will be one to reckon with. It has to be understood that Amazon does not stand in the league of a Galaxy or an iPhone at this point.

Shining bright

However, if you take a closer look, with the launch of this device, you might just find that it looks like Amazon is targeting eBay, its ecommerce rival. The Kindle Fire was never meant to usurp iPad from its top position. But the Kindle Fire managed to kindle the brand loyalty fire with its consumers. Its key function always was that of a mobile shopping tablet that very subtly but effectively channelized revenue back to Amazon.

About the Author

Eric Shireya is a former newspaper section editor and reporter who has been reporting on Fashion and Lifestyle for about 10 years. His work has been published in national business trade magazines, and can be found on wire services, in daily newspapers, in university alumni magazines, on the web, in newsletters, and more. His career highlights have included interviewing Bob Hope, laughing through a phone conversation with Richard Simmons, chatting with Melissa Etheridge, and enduring a press conference in a hot air balloon.