Apple trying to clam the competition with WiFiSLAM

Northern, WI 03/25/2013 (avauncer) - WiFiSLAM, the startup has been acquired by Apple Inc (NASDAQ:AAPL) (Current: $462.01, Up by 0.03%). It will provide them with location-identifying technology. This software will add a new dimension to the existing mapping software that they are currently using and will provide user location information when the person is inside a building. The mapping service that they are using has been faulted on various grounds and faced a lot of criticism for providing incorrect directions and its inability to map landmarks accurately. The company spokesperson, Steve Dowling said that the company does nor really discuss its purpose or its plans of acquiring smaller technology companies.

Mapping fiasco

Apple Inc (NASDAQ:AAPL) is in competition with Google Inc (NASDAQ:GOOG) (Current: $807.38, down by 0.38%) and this buyout is one amongst many that the company has made over the past several years. Tim Cook the company CEO had apologized for the inadequacy in the mapping and navigation services and said that Apple is making efforts to update and improve them. Apple had transitioned from the Google mapping software to their own and had to face the ire of customers and ruffled many feathers in the bargain. It had received a lot of negative publicity with reviews at that point of time.

The Palo Alto, California-based company, WiFiSLAM is a segment of a group of companies that assist users in finding a particular location when they are inside a building. These indoor mapping applications are helpful when a user is inside a mall or a grocery store and Google Inc (NASDAQ:GOOG) has also been creating maps for locations such as museums.