Posted March 25, 2013 by David H in Technology

Apple trying to clam the competition with WiFiSLAM

Northern, WI 03/25/2013 (avauncer) - WiFiSLAM, the startup has been acquired by Apple Inc (NASDAQ:AAPL) (Current: $462.01, Up by 0.03%). It will provide them with location-identifying technology. This software will add a new dimension to the existing mapping software that they are currently using and will provide user location information when the person is inside a building. The mapping service that they are using has been faulted on various grounds and faced a lot of criticism for providing incorrect directions and its inability to map landmarks accurately. The company spokesperson, Steve Dowling said that the company does nor really discuss its purpose or its plans of acquiring smaller technology companies.

Mapping fiasco

Apple Inc (NASDAQ:AAPL) is in competition with Google Inc (NASDAQ:GOOG) (Current: $807.38, down by 0.38%) and this buyout is one amongst many that the company has made over the past several years. Tim Cook the company CEO had apologized for the inadequacy in the mapping and navigation services and said that Apple is making efforts to update and improve them. Apple had transitioned from the Google mapping software to their own and had to face the ire of customers and ruffled many feathers in the bargain. It had received a lot of negative publicity with reviews at that point of time.

The Palo Alto, California-based company, WiFiSLAM is a segment of a group of companies that assist users in finding a particular location when they are inside a building. These indoor mapping applications are helpful when a user is inside a mall or a grocery store and Google Inc (NASDAQ:GOOG) has also been creating maps for locations such as museums.

David H

David H. Steinberg grew up in West Hartford, Connecticut, entered Yale at age 16, and earned his law degree from Duke University, where he served as editor-in-chief of the law review. After four years of entertainment law in Atlanta and New York, he abandoned his legal career to attend U.S.C.’s Peter Stark Producing Program. Steinberg broke out as a writer in 1999 with his teen comedy SLACKERS that ignited a bidding war for the script. The movie starred Devon Sawa, Jason Schwartzman, and model Jaime King and became an instant cult classic.