Posted April 1, 2013 by Jake Emen in Technology

Apple Inc (NASDAQ:AAPL) IPhone- Keeping the wraparound phone under wraps - 005930


Northern, WI 04/01/2013 (avauncer) - There was a time when everyone thought the world was flat and people thought that’s the way phones were meant to be. But Apple Inc (NASDAQ:AAPL) (Current: $442.66, Down by 2.08%) will always innovate and change the way the world perceives phones. The iPhone company is now developing a mobile device with a wraparound display. The company has applied for the patent of this innovative device which has a wider viewing area owing to its curved structure and it will also be sans any physical buttons. New generation displays have made ideas such as these viable and a possibility. In January the company’s staunch competitor Samsung Electronics Co., Ltd (KRX:005930) (Current: $1527,000.00, Up by 1.13%) also displayed the prototype of a phone that has curved edges and virtual touch-buttons.

Functionality and innovation

The patent that has been filed by Apple Inc (NASDAQ:AAPL) indicated a phone that looked somewhat like a slightly flattened glass tube. The underside of the tube encompasses the circuit board and the chips. In effect what this kind of design does is, it adds a larger viewing area on the surface. Another important feature was the absence if a bezel or a frame around the display. This added to the viewing surface and made the phone look very elegant and sleek as well. If all goes well, it will not be too long before the LCD or the liquid crystal display screens that are currently being used on phones may soon become history.

The patent was filed in September 2011 by Apple Inc (NASDAQ:AAPL) though it was only last week that the application became public. Filing a patent does not always lead to the successful launch of a product. It is more of a primary precautionary measure that a company takes when they are developing a product. The actual production and launch of any new product is always kept carefully under wraps.

Jake Emen

Jake Emen is a writer residing in Houston, Texas. He has written numerous articles, some for the Washington Post, USA Today, the LA Times, and the Houston Chronicle. One of AC s Top 100 Content Producers, Carly Hart s interests include news, politics, parenting, frugal living and consumer related issues. He acted as a customer advocate and has extensive experience working on Wall Street. As a highly acclaimed industry leader, he has been a catalyst for public education and accessability of financial services.