Facebook Inc (NASDAQ:FB) Greg Marra And Team Visits India

Posted On 31 Jul 2013

Tag: Facebook Inc (NASDAQ:FB), NASDAQ:FB

Denver, CO, 07/31/2013 (Avauncer.com) – The shares of Facebook Inc (NASDAQ:FB) rallied after the announcement of its stellar 2Q13 results, wherein the revenues increased by 41% this compares to a 14% increase a year ago. The YoY growth in revenue was 54% to $1.83 billion. The increase in revenue was attributed to increased ad sales which surged by 62.5% YoY. Of the total ad revenues 41% was from the mobile business compared to 30% in the previous quarter.

The EPS for the quarter was $0.13 per share above the analysts’ expectations of $0.09 per share, this compares to a loss of $0.08 per share in the comparable quarter in the previous year. The EPS was up by 44% from the previous quarter.

The results clearly show that the number of Facebook mobile users has increased and that the advertising from mobile should be the focus for the company. Mark Zuckerberg CEO, chairman and founder of Facebook stated that in the near future major chunk of revenue of the company will be derived from the mobile business.

Of total 1.1 billion users only 189 million users approached Facebook on mobile, this displays that even though the market has seen a decline the pc users but the figures shows that the users still prefer pc over mobile.

The company is concentrating on bringing in mobile users of Facebook, Greg Marra and team is working on the same, working on how to extract new users on mobile. They see India to be their next big market which will become huge in the coming couple of years.

Marra on his second visit to India this month showed keen interest in the type of handsets the people use and what are the applications they want in their phones, how many pics they take in a day, how do they use their keypads, how do they socialize, and how important technology is in their lives, and the most important question are they on Facebook?

Marra and team picked up many handsets from the market in their survey and the ultimate challenge they had to face was how to bring people on Facebook who are not currently a member, and also to keep the current Facebook users intact and to make them use Facebook for a longer period. As per Marra the pc users have stagnated and the company needs to focus on mobile users to bring in billion new users.

The stock closed at $37.63 on Tuesday.

About the Author

Eric Shireya is a former newspaper section editor and reporter who has been reporting on Fashion and Lifestyle for about 10 years. His work has been published in national business trade magazines, and can be found on wire services, in daily newspapers, in university alumni magazines, on the web, in newsletters, and more. His career highlights have included interviewing Bob Hope, laughing through a phone conversation with Richard Simmons, chatting with Melissa Etheridge, and enduring a press conference in a hot air balloon.