Daimler Seeks Luxury Lead Via New CLS With Shooting Brake Custom
Mercedes Benz is trying hard to get its position back as a lead in luxury vehicle segment, seeking inspiration from automotive history. The result is the wagon like version of CLS sedan with shooting brake and cherry-wood based trunk, which is aimed to evoke cars preferred by Britain’s male hunters in early 1930s. The vintage Rolls Royce shooting brake has cocktail cabinets and gun racks. People could sit in the back, while driving around the estate with shotgun, tonic, and gin out the window, shooting at anything that enthused, says British Club head Colin Peck.The vehicles have been in the latest experiments by auto manufacturers searching for new niches as growth include sportster, wagons, and sedans. Chief Executive of Daimler AG, Dieter Zetsche promised to get back those branded models to the global luxury lead, taking away the top spot from Bayerische Werke AG; Motoren Werke is at the top since 2005 and VW AG’s Audi is at the second position.
The new car could get tough competition from the likes of Porsche Panamera 4-door sedan, entitled Sport Turismo, which is going to be released at the Paris Auto Show. BMW is also pushing into new land at Paris Motor show that opens to the public on September 29. BMW’s Active Tourer has a spacious luggage compartment along with elevated seats and is going to compete with Mercedes Benz B-Class models. The automotive industry has a extreme competitive intensity, especially in the premium vehicle sector, which doesn’t really suffice for manufacturers only to offer luxury and high-quality models, but also make their vehicles appeal on an emotional and touching level.
Mercedes Benz had a position for inducing craze with vehicles, such as 300SL. The vintage 1955 sportster is predicted to fetch $5.2million when auctioned in London next month. Recently, though the company has lagged behind Audi and BMW on the passion front, the Benz CLS Shooting Brake is capable enough to bridge the gap. CLS Shooting Brake will definitely attract new clients, says product manager, Andreas Kleinkauf. Company is not just looking at the loyal customers, but also other people who pay extra attention to academics or architects, design and the model is largely aimed at the European customers.
For the past fifteen years, luxury automakers have been trying to bust through the outlines of labeled sectors to find new roles. Mercedes Benz introduced CLS in 2004, while Audi started selling subcompact A1 in 2010 and BMW opened up SUV segment in 1999 with X5.