Research In Motion Ltd (NASDAQ:BBRY) dips - Z10 smartphone not a smart choice for many

Northern, WI 04/12/2013 (avauncer) - The Canadian smartphone-maker, Research In Motion Ltd (NASDAQ:BBRY) (Closed: $13.55, Down by 7.76%) dropped the most in a fortnight after analysts said that the Z10 device sales are in turbulent waters. The more than 7percent drop has been its highest intraday one since March 25. Though the Z10 had been touted a lot, its launch had been extremely poorly received and its strength had only weakened as the days passed said a prominent analyst. Independent dealers across several stores had reported diminishing sales. As a matter of fact, some retailers have also been experiencing a steady increase in customers returning their devices because they find that the Z10 interface is intuitive.

Handsets coming back to stores
One particular dealer said that that there are many cases wherein the returns are exceeding the sales and is a phenomenon like one that has never been seen before.  Blackberry had pinned a lot of hopes on the Z10 which had been its first phone to operate on the Blackberry 10 platform. Equipping it with a touchscreen technology had primarily been an effort to pit it equally against the Apple Inc (NASDAQ:AAPL) (Closed: $434.33, Down by 0.31%) iPhone and other smartphone devices that run on Google Inc (NASDAQ:GOOG) (Closed: $790.39, Up by 0.03%)’ Android operating system.

On shelves soon
Longtime Blackberry brand loyalists did not take to the touchscreen that Z10 sported and preferred the physical keyboard that is the trademark of the classic Blackberry devices. There are chances that the Q10 that the company is launching next, will fare better. It has reverted to the button keyboard and hopes that the conversion of customers takes place. Retailers across U.K as well as Canada have started taking preorders for the Q10 which is the second device to run on the Blackberry 10 platform.