Posted March 12, 2013 by Lisa Johnson in Technology

Blackberry via AT&T- get set go! - T, AAPL & BBRY

Northern, WI 03/12/2013 (avauncer) - The stage has been set and America’s second-largest wireless carrier will start taking customers’ orders for the Z10, the new Research In Motion Ltd (NASDAQ:BBRY)’s Flagship mobile device. The new handset will be up for sale only on March 22. The launch price of the Z10 is $199 which will include a two-year service agreement said Dallas-based AT&T Inc (NYSE:T). This is Research In Motion Ltd (NASDAQ:BBRY)’s first device to be run on the new BB10 Operating system which is the mainstay of the company’s bid to make an impact on the smartphone market. Blackberry said that the American carrier has a far more lengthy testing process that that followed by carriers in other countries. This has been the main reason for the delay in launching it in the U.S though it has already debuted in several other countries.

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Both, Research In Motion Ltd (NASDAQ:BBRY) and AT&T Inc (NYSE:T) are hoping that the new phone will entice customers into replacing the hallmark physical keyboard for the latest touch-screen interface. The company has a large percentage of brand followers who are habituated to and love the tried and tested Blackberry experience. Jeff Bradley, one of AT&T Inc (NYSE:T)’s senior vice-president said that customers will continue enjoying the secure platform and easy typing function that they expect from any fresh smartphone platform that the company launches.

Blackberry was earlier known as Research In Motion and its stock has risen by 26 percent this year. America’s fourth-largest carrier, T-Mobile USA Inc has now begun taking orders for the Z10 which will be on the shelves by the end of the month said the company.

Shares of AT&T Inc (NYSE:T) went down by 0.22% to close at $36.60
Shares of Apple Inc (NASDAQ:AAPL) went up by 1.42%to close at $437.87
Shares of Research In Motion Ltd (NASDAQ:BBRY) went up by 14.09% to close at $14.90

Lisa Johnson

Lisa Johnson is an award-winning journalist, host, author and critic, who has appeared as an expert on the CBS Early Show, NBC s Today Show, Dr. Phil, CNN, CNBC, Fox News, CNBC, Bravo and many more. Her work has been featured in The Wall St. Journal, the New York Times, Forbes, Oprah.com, AOL and numerous other media outlets. She has authored three books from major publishers