Ford Motors Gears for High Competition

Northern, WI 1/14/2013 (avauncer) –The Ford Motor Co. (NYSE:F) is making all preparations to compete well in the U. S automobile market. The company is all set to launch a luxurious class sedan. The company guarantees that the car has been designed in a way that will surely help the company to strengthen its foothold in the automobile market. It is however to be mentioned that this part of the automobile industry is highly competitive and is highly profitable as well. Thus, a good car can generate good profit for the company. It is one of the fastest growing markets as well.

Lincoln MKC, as the latest car is called, is the one that will be brought into the market by the Ford Motor Co. (NYSE:F). It should however be mentioned that the Ford Motor Co. (NYSE:F) will be launching the concept version of the car in the near future. According to reports received, Ford Motor Co. (NYSE:F), which is the second largest automobile company in the U.S market, is hoping to increase its percentage in the market with this car. According to the company, the Lincoln is a segment of the company that is being in operation since a decade. As the section is experienced, the company is hoping that it will perform well in the market.

It deserves to be mentioned in this context, the company is hoping to get a growth of 7.5%. It should also be noted that the company have witnessed a growth of 4.5% in comparison to mass market brands. The Ford Motor Co. (NYSE:F) has added various new features to the existing segment of Lincoln. It said that owing to these alterations the segment will perform well in the market. According to reports received, the Ford Motor Co. (NYSE:F) is also planning a rigorous marketing strategy to make the product a grand success in the market. Thus, Ford Motor Co. (NYSE:F) has prepared well to make its latest launch a big hit in the market.

Shares of Ford Motor Co. (NYSE:F) were up by 1.23% to end at $14.