Lincoln Model’s Remodelling To to attract more Chinese customers- F

The Chinese consumers believe in chauffeur driven cars when it comes to luxury brands. Accordingly the Lincoln’s models are being considered by the Ford Motor Co. (NYSE:F) for remodeling. Modifications are in the pipeline but a final Chinese version is yet to be shown to the largest nation of the world. .

Present Lincoln Sales

Presently the sales of the Lincoln models have dropped to 65% after its upward trend touched the maximum in 1990. All the existing models of MKZ will have to be altered to suit the requirements of the Chinese market. The alterations were a part of the plan to revive Lincoln and establish it as a global brand. The MKZ class and higher versions of Lincoln are all chauffeur driven and so speculations were on the stretching of these sedans. Ford Motor Co. (NYSE: F) though noncommittal on the issue, explained that these essential features of these luxury cars. Ford Motor Co. (NYSE:F) has in the meantime unveiled its Sports Utility car from Lincoln MKC which is expected to hit the US markets by next year. Lincoln

Complications Arising

At present he most pervasive challenges relate largely to designing. As per Farley, the Chinese’s taste of the front end design differs from the and the U.S markets drastically. The Chinese consumers prefer large lights in comparison to the westerners who prefer narrow lights.Cultural differences play a vital role in this disparity . The situation demands a prompt decision on the product design strategy if Ford Motor Co. (NYSE:F) wants things to progress in positive direction in the near to short term. But again the company has been noncommittal about changing its front end designs too.

Present Sales Status.

Ford Motor Co. (NYSE:F) has spent in excess of $1 billion to turn around the market for Lincoln models MKC and MKZ. Jimmy Fallon is said to be assisting Ford Motor Co. (NYSE:F) with the Super Bowl Ad which is expected to turn around the sales. The sales of Lincoln have been on the decline for past few years. Even in the last quarter whilst sales have been up for other brands, Lincoln still remained unsuccessful.

Shares of Ford Motor Co. (NYSE:F) has gone down by 0.35% to close at $14.22.