Europe Reveals it may seek Global Guidelines for Google

Most recently, the European antitrust head told that any revisions Google presented to resolve concerns that it might be leaning towards search results from normal internet searches in its favor must be employed worldwide.

The European Union Competition Commissioner, Joaquin Almunia made the comment as he was endorsing that his lawsuit against Google for supposedly mistreating its supremacy in search and marketing was now shifting towards a resolution.

He also told that a settlement in the lawsuit did not really indicate that he would not take on investigations in other regions that developed competition concerns. He added that several other facets of Google activity can be enquired also, mentioning apps for smartphone devices as an example.

In May, The European Commission informed that Google search engine might have battered its supremacy by endorsing its own dealings at the outlay of its rivals. During that time, Mr. Almunia gave many weeks to Google to plan changes in 4 specific business regions, or the firm would confront antitrust charges.

He was unclear about what the company had provided to clear the path for the discussions. The commission was trying to explain Google how these solutions must be established. Infact, the company was exploring what sort of resolutions the committee was requesting, and at present, it has enough explanations in order to begin the technical meeting process.

Google, which possesses nearly 90 percent of the market share in most of the huge European markets, has been able to maintain that all its normal search results are absolutely neutral. But recently, Almunia informed that more detailed discussions towards a resolution would progress, even if the search engine giant doesn’t identify the issues that they observe.

He said that they will attempt to fix it, and he has many reasons to trust that the company thinks it is really worth it. Google is responsible to come up with some specific resolutions, and that any solution could not be restricted to normal searches in the European market only, provided the global nature of internet.

A Google spokesperson, Al Verney refused to remark, but to repeat that the organization would definitely continue to lend a hand with the European commission. Google is also being investigated by antitrust controllers in the U.S. During April 2012, the Federal Trade Commission employed a well-known petitioner, Beth A. Wilkinson, in what was observed as a solid indication that they were equipped to take Google Search engine to court.