Facebook Inc (NASDAQ:FB): Beat its Earnings.

Denver, CO, 07/26/2013 (Avauncer.com) – Shares of Facebook Inc (NASDAQ:FB) gained 29.61% to close itself at $34.36 in its last trading session. Meanwhile its 52 week range showed $17.55 to $34.88.

Facebook recently reported better than expected second quarter earnings. The social networking reported second quarter of $0.19 per share. Revenue rose 53 percent which is to $1.81 billion.

The company is planning to move into a new way to post an ad for the online games. Till the Facebook has posted their ad for games in their news feed section. But for this time Facebook will directly send the ad for a game to a user’s notification tab. The user will be having an option to “like” the advertisement.

Facebook has been trying hard to post the important issues or advertisement in their news feed but is not able to figure out the reason behind user’s disliking and hiding them from the main content. So the company in the next few months will bring a set of new menu option where the user will provide them with the reason stating their dislike. Such tool will help the company to improve their content which the company can post ads in a better way. The CEO of the company has stated that the mobile sales will recently outweigh desktop ad revenue.

Facebook has launched an easily version of their site which will be available to the basic and simple mobile phones called Facebook for Every Phone. With this effort the simple mobile users around the world like India, Brazil,etc. will be able to use the limited feature of Facebook through their phones. The user will need to buy subsidized data packages. By bringing this service, the company’s profit has been reduced. To improve its mobile application features Facebook is planning to acquire Monoidics’s technical team.

Facebook has witnessed strong demand from direct response advertisers, with major chunk from e-commerce vertical. The new grip from direct response advertisers displays that the company still has further room for growth.

Facebook being the most widely followed stock reported a net income of 19 percent per share on revenue of $1.81 billion, which is beyond the expectation of the analyst which estimated the figure at 14 percent per share on $1.61 billion in revenues. The company clearly shows a splashing sign than the people were expecting from it.