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Kristen Stewart – New Face of The Latest Fragrance From Balenciaga

Posted On 06 Jul 2012
By : Eric Shirey
Comment: 0

Kristen Stewart, the Twilight star has been selected as the fresh face of the latest perfume that Balenciaga brand is about to release. Kristen has changed from a plain teenager to a beautiful and stylish young lady. After the series of hit of movies, she has become the favorite choice in the world of fashion.

She has a liking for anything edgy in the fashion world and her style is always venerated on most of the premier/red carpet events. Her style-wise transformation has mystique and edginess that everybody has loved, including Nicolas Ghesquière, creative director for Balenciaga. She always supports upcoming & promising designers.

Nicolas observed her transformation and he is most captivated by Kristen’s contemporary style and ever-changing looks. He identified her edginess even before Kristen became the main lead heroine in ‘Twilight’ Series opposite Robert Pattinson.

Nicolas, Balenciaga’s in-house designer said that Kristen had long been in his mind long before she earned billion dollars during Twilight. He had first seen her in early 2002, starring with Sarah Altman in the movie Panic Room, in which she portrayed the role of daughter of the protagonist and he badly wanted to work with Stewart someday. According to him, Kristen is ‘so Balenciaga’.

The name of the perfume that Kristen endorses is Florabotanica, which contains rose, caladium leaf, amber, mint accords, vetiver, and carnation.

As expected, she was seen promoting Florabotanica of late. The much anticipated pic of the actress, released during the campaign, sporting a structured floral print dress to honor the fragrance itself. Originally, Nicolas had the plan to portray Kristen as young seductress, but later he changed in mind… You can see the image, where Stewart looking vampy confidently standing straight in front of the camera.

According to the actress, she was asked to pose in the most comfortable position, emphasizing the floral dress during the shoot. She said shoots were very natural; however, she was really surprised looking at the photos. She also accepted the fact that she doesn’t like perfume a lot, but this product from Balenciaga is very refreshing for her.

The photos came out very natural and alive, and the product that she’s promoting is also closely relates to her image. When you adorn the scent, it’ll give you the confidence that everybody around you would certainly feel your presence.

Stewart was selected as fragrance endorser in this January, replacing Charlotte Gainsbourg. She likes Balenciaga brand basically for unafraid, provocative, and uncontrived nature. Florabotanica will be released this autumn and Balenciaga would announce the pricing soon.

About the Author
Eric Shireya is a former newspaper section editor and reporter who has been reporting on Fashion and Lifestyle for about 10 years. His work has been published in national business trade magazines, and can be found on wire services, in daily newspapers, in university alumni magazines, on the web, in newsletters, and more. His career highlights have included interviewing Bob Hope, laughing through a phone conversation with Richard Simmons, chatting with Melissa Etheridge, and enduring a press conference in a hot air balloon.
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