It was Priceline.com Inc (NASDAQ:PCLN) Vs Expedia Inc (NASDAQ:EXPE) but the winner is -Tripadvisor
Northern, WI 03/10/2013 (avauncer) – The operator of the travel-research website, Tripadvisor Inc (NASDAQ:TRIP) rose to a record high in the wake of the display-advertising bidding war anticipation that is bound to boost its sales. The shares rose 22 percent which has the highest point that has been reached since trading began in 2011. The company’s website is a treasure-house of sorts for user reviews on travel businesses and hotels. It helps customers conduct online searches for deals and helps them compare prices and offers. In competition with each other are the biggest Internet travel site as per market value, Priceline.com Inc (NASDAQ:PCLN) and its comparatively smaller rival, Expedia Inc (NASDAQ:EXPE).
The advertising game begins
They both are fighting tooth and nail for bookings in a very tight market and consequently spending heavily on additional display ads on Tripadvisor Inc (NASDAQ:TRIP). A New York analyst said that Tripadvisor Inc (NASDAQ:TRIP) stands to gain as long as these two companies keep pitting themselves against each other. He went on to say that they think about the travel website in the manner that they think about search. Chances are that Tripadvisor Inc (NASDAQ:TRIP)’s sales will touch $935.2 million which will be a 23 percent increase, this year. A major chunk of the company’s revenue comes in from advertising. Online travel booking is gaining momentum and as people have a larger disposable income they also tend to travel more frequently.
Shares of Tripadvisor Inc (NASDAQ:TRIP) went up by 0.87% to close at $51.03
Shares of Priceline.com Inc (NASDAQ:PCLN) went up by 0.26% to close at $720.92
Shares of Expedia Inc (NASDAQ:EXPE) went up by 0.62% to close at $64.72DISCLAIMER: This content is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between the any predictions and actual results. Always consult a real licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment. - Contact us at support @ avauncer dot com if you have any questions or comments.