It was Priceline.com Inc (NASDAQ:PCLN) Vs Expedia Inc (NASDAQ:EXPE) but the winner is -Tripadvisor

Northern, WI 03/10/2013 (avauncer) – The operator of the travel-research website, Tripadvisor Inc (NASDAQ:TRIP) rose to a record high in the wake of the display-advertising bidding war anticipation that is bound to boost its sales. The shares rose 22 percent which has the highest point that has been reached since trading began in 2011. The company’s website is a treasure-house of sorts for user reviews on travel businesses and hotels. It helps customers conduct online searches for deals and helps them compare prices and offers. In competition with each other are the biggest Internet travel site as per market value, Priceline.com Inc (NASDAQ:PCLN) and its comparatively smaller rival, Expedia Inc (NASDAQ:EXPE).

The advertising game begins

They both are fighting tooth and nail for bookings in a very tight market and consequently spending heavily on additional display ads on  Tripadvisor Inc (NASDAQ:TRIP). A New York analyst said that Tripadvisor Inc (NASDAQ:TRIP) stands to gain as long as these two companies keep pitting themselves against each other. He went on to say that they think about the travel website in the manner that they think about search. Chances are that Tripadvisor Inc (NASDAQ:TRIP)’s sales will touch $935.2 million which will be a 23 percent increase, this year. A major chunk of the company’s revenue comes in from advertising. Online travel booking is gaining momentum and as people have a larger disposable income they also tend to travel more frequently.

Shares of Tripadvisor Inc (NASDAQ:TRIP) went up by 0.87% to close at $51.03

Shares of Priceline.com Inc (NASDAQ:PCLN) went up by 0.26% to close at $720.92

Shares of Expedia Inc (NASDAQ:EXPE) went up by 0.62% to close at $64.72

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