Ford Motor Company (NYSE:F) Outperforms the Industry

Denver, CO, 07/15/2013 (Avauncer.com) –  Shares of Ford Motor Company (NYSE:F) rose 0.77% to close at $17.11 in the last trading session. The shares thereby ended up closing at a 52-week high, having also recorded a low of $8.82 in the past 52 weeks. However, shares remained moderately traded with only 27.31 million of volume, against a 52-week average one of 430.08 million shares.

This was in the backdrop of the reports of Ford outperforming in EU markets. The company registered an increase in its sales volume by 6.4% in the 19 traditional European markets, while the industry as a whole registered a 6.5% fall. This has also been the third consecutive increase in the market share in EU, indicating increasing confidence of EU customers in Ford vehicles.

Ford has succeeded in increasing its market share for three consecutive times, with the launch of new vehicles in what is now a down market. The European transformation plan has delivered exceptional results, witnessed by product introductions, creating a brand image and overhauling the cost structure of the company. Ford has now become the No.2 bestselling brand in Europe. The company has also reported an increase in its retail share.

The company has since its inception believed in mass production and affordability, to make a niche in the market. The company has been positive about its prospects from generating gains out of the biggest auto market, China. A significant unique selling proposition of Ford is its image as a greentech standard car producer, thereby creating affordable and environmental-friendly cars. With an expanding market share in China, Ford could become a very profitable company in the near future.

The company has a successful track record of reporting a 34% return on equity and hence immense potential for growth, as against General Motors Company, which is more concerned in maintaining its current market share.