Facebook Inc., (NASDAQ:FB) Posts An Impressive Quarter Earnings Report

Denver, CO, 08/02/2013 (Avauncer.com) – Shares of Facebook Inc., (NASDAQ:FB) were up 1.87% to close at $37.49. Thus, shares managed to close at the upper end of its 52-week price range of $17.55 to $38.31. Also, shares were actively traded, with 106.07 million shares being traded, up from the average volume of 59.53 million shares.

This was on the back of company declaring its quarter earnings report in which it reported revenues of $1.81 billion, up from analyst’s estimates of $1.6 billion. This helped the company reach an EPS figure of $0.19, up from analyst’s estimate of $0.14. This is seen as a turnaround for the company, who has been critics favorite ever since its IPO in May 2012.

The company has been on a spree to increase its user base, which the company successfully managed to reach, by adding 45 million users monthly. In addition to this, the total daily users have increased to 700 million. This has made it the number one social networking site, not just in spirits, but also in numbers, by having the most number of users on any social networking site.

Currently, there are 1 million active advertisers on Facebook, double what was a year ago. This ahs contributed largely to the revenues of the company, which ahs advertisements as a lion’s share of its revenues. This has proved that despite the size of the company, it has achieved in adding more and more users, thereby more and more advertisers to its domain. This aggressive approach has helped company garner funds, which has helped it retain its number one spot. Also, in numbers, its revenue from advertisement has grown a whopping 61% to $1.6 billion. A major part of this is from mobile advertisements, which contributes 30% of its total advertisement revenues. The company has been dynamic in recognizing the surge in use of smartphones, with the oncoming death of PC industry. The Facebook mobile application has helped peg users to the site, even on the go.