Posted January 26, 2013 by Jake Emen in Technology

Yahoo’s (NASDAQ:YHOO) Mayer Anticipates good prospects in Personalized and Mobile Web

Northern, WI 1/26/2013 (avauncer) - Yahoo! Inc. (NASDAQ:YHOO) CEO Marissa Mayer said that the company is researching on technology to allow users to customize web content and get it delivered on their mobile equipments. The users’ data will help them in designing the interest graph that lets them see the common trends amongst people, thus letting them design a customized Internet, she said yesterday.

Information such as the financial quotes, photos, sport scores and news would be available irrespective of the mobile equipment used, she elaborated. She added, “The nice thing at Yahoo is we have all of the content people want on their phones. There’s an opportunity, not only to provide that value to the end user, but also to create a great business.”

Mayer has spent in wireless technology in her attempts to get users as well as advertising income from Facebook Inc. (NASDAQ:FB) and her previous employer, Google Inc. (NASDAQ:GOOG) Since she took over as CEO, she has upgraded Yahoo’s (NASDAQ: YHOO) Flickr photo application, took over Stamped; a mobile app startup and declared plans to recruit engineers specialized on tablets as well as smartphones.

She added that the  company plans to design the Internet that is right for you. Yahoo (NASDAQ:YHOO) plans to be a source of ordered information, where you can order the web and it is delivered on your mobile device. Mayer is attempting to undo the 3 straight yearly sales falls that occurred as Web users took to Facebook (NASDAQ:FB) and Google (NASDAQ:GOOG). After she took over in July,  the shares of the company have increased by about 30%. Advertising income can be derived from the customized experience Yahoo (NASDAQ:YHOO) anticipates, Mayer added. She said the marketing income always chase users.

She said that it is possible to introduce advertising which is non-intrusive, and at the same time enhancing the end user experience, while adding value to the customer.  It is what the company intends to focus on. She is also interested in tie-ups with firms like Apple Inc., Facebook (NASDAQ:FB) and Google (NASDAQ:GOOG) instead of vying with them.

She believes that there is a chance for robust partnerships. Mayer is focused on hiring and retention of expertise a main issue. Her management team comprises of COO Henrique de Castro and CFO Ken Goldman. She is looking to buy small technology startups to access their expert engineers.

The shares of Yahoo Inc.(NASDAQ:YHOO) were down by 0.34% to close at $20.37

The shares of Facebook Inc (NASDAQ:FB) were up by 1.48% to close at $31.54

The shares of Google Inc (NASDAQ:GOOG) were down by 0.01% to close at $753.67

Jake Emen

Jake Emen is a writer residing in Houston, Texas. He has written numerous articles, some for the Washington Post, USA Today, the LA Times, and the Houston Chronicle. One of AC s Top 100 Content Producers, Carly Hart s interests include news, politics, parenting, frugal living and consumer related issues. He acted as a customer advocate and has extensive experience working on Wall Street. As a highly acclaimed industry leader, he has been a catalyst for public education and accessability of financial services.