Netflix debuts full trailer for Okja at the Festival de Cannes

Netflix debuts full trailer for Okja at the Festival de Cannes

The Cannes film festival is, in many ways, created to be the pinnacle of movie respectability, providing screenings of high-concept, classy art pictures that give creators a chance to show off their genius.

"I think the platform of a film - how far it can reach, to how many people it can get to to communicate a message - is extraordinarily important", he said.

It had also been booed by some members of the audience when the Netflix logo appeared on the screen, before it became clear that the film was playing in the wrong aspect ratio. (They booed the company's logo, just as they had the Amazon logo ahead of Todd Haynes's Wonderstruck.) But it's hard to imagine how else a film this freewheeling and in open defiance of logic and convention would get made. It's also director Bong Joon Ho's followup to his acclaimed Snowpiercer.

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Cannes Film Festival have since released a statement, saying: "This incident was entirely the responsibility of the Festival's technical service, which offers its apologies to the director and his team, to the producers and the audience". French exhibitors are angry that the festival accepted films that do not have a theatrical release first, and consider Netflix a threat to the established order of large-screen filmgoing.

"The truth is, we didn't actually come here for prizes", a defiant Swinton told a news conference following Okja's morning world premiere in the Palais des Festivals, where it's one of 19 films competing for the Palme and other glory at festival's end on May 28. "It's an enormous and really interesting conversation". During his opening statement, jury president and acclaimed director Pedro Almodovar commented, "I personally can not conceive of not only the Palme d'Or, but any other prize, being given to a film and then being unable to see this film on a large screen". "In fact, I'm a huge fan of Pedro Almovodar, so that the fact that he talks about this film, whether in glowing terms or otherwise, I'm happy". "Particularly, I would say, from my country, of things being sort of brought back what I would consider a few decades, if not more". Mija (Seo-Hyun Ahn) and a group of animal rights activists will team up to protect Okja from the crazed leader (Tilda Swinton) of a multi-million dollar worldwide company who has big plans for the "super pig".

What follows clashes action and satire, distressing drama and wacky, wonky comedy, as Mija follows her prized porcine to first Seoul and then NY, and is aided in her attempts to free him by a posse of Animal Liberation Front activists led by the self-importantly selfless Jay (Paul Dano).

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