Pepsi Pulls Controversial Kendall Jenner Ad

Pepsi Pulls Controversial Kendall Jenner Ad

"We also apologize for putting Kendall Jenner in this position".

Making her way through the horde, Kendall was cheered by the protesters after she handed a police officer a can of Pepsi, prompting him to take a sip and smile at this colleague. "Clearly, we missed the mark and apologize", the company said today in a statement that was also posted on its Twitter page. "No matter the occasion, big or small, these are the moments that make us feel alive".

The company confirmed they would be "halting further rollout" of the advert. While Jenner allegedly had approval rights in her contract, the source maintained that she "relied on Pepsi to do their due diligence and trusted that it would be tasteful". Some said the final scene evoked an image from the Black Lives Matter movement when a female nurse walked up to a line of police officers in Louisiana past year.

Pepsi likely didn't imagine its latest ad, about a protest, would make it the target of one.

"This is a good example of what happens when you don't get the objective input of a classic agency relationship that can say, 'We need to save you from your worst impulses, '" he said.

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Detractors were quick to criticize the ad for appropriating protest and resistance culture in the name of shilling soda. It featured a photo of supermodel Cindy Crawford in a previous Pepsi ad.

Evans, 35, is a nurse and mom who was arrested in July 2016 for protesting against police brutality in Baton Rouge, LA.

This isnt the first time Pepsi parent Pepsico has made an advertising misstep.

To many in the ad industry, it served as a cautionary tale for not having enough diversity on your creative team, or attempting to create your ads entirely in-house.

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