Allstate pulls ads from Fox show as scandal erupts

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BMW said it suspended any adverts on the show following the reports, while Hyundai warned that, although it had no current ads on the show, it had given the order to pull any future spots.

In total 12 companies have reported they are pulling advertising from the show.

"We had advertising running on The O'Reilly Factor (we run on most major cable news shows) and it has been reassigned in the midst of this controversy", Donna Boland, a spokeswoman for Mercedes-Benz USA, said in a statement. National Organization for Women President Terry O'Neill on Tuesday called for O'Reilly to be fired and an independent investigation launched into sexual harassment at Fox. However, the scandal appeared to have little effect on ratings or advertising for the nation's most-watched cable news network. He emphasized that no one file a complaint about him with Human Resources Department even on the anonymous hotline in more than 20 years of his career at Fox News.

O'Neill linked the multiple allegations against O'Reilly with the allegations against Roger Ailes, which famously resulted in the Fox News chief leaving Fox while still denying the allegations against him.

It also arrived after another sexual harassment lawsuit hit Roger Ailes, the Fox News chairman who resigned past year over mounting abuse allegations.

Fox and O'Reilly have paid $13 million to five women who had accused the talk show host of sexual harassment, according to the New York Times.

Over the weekend, the New York Times broke the news that the talk show host had quite the history of "sexual harassment or other inappropriate behavior". Also said to be involved are Glaxo Smithkline, Mitsubishi and BMW.

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"The worst part of my job is being a target for those who would harm me and my employer, the Fox News Channel".

United States insurer Allstate and French pharmaceutical maker Sanofi became the latest to exit on Tuesday, following the lead of a handful of auto brands dropping ads for Fox's The O'Reilly Factor, a favourite among conservatives.

O'Reilly did not address the Times report on his show Monday night.

Mercedes-Benz' decision to move its advertising away from O'Reilly's "Factor" may not have financial consequences for the network.

There is a possibility that other corporations would remove their ads from the TV program.

But if O'Reilly, 67, can not survive the cascading tide of advertiser defections, the negative impact on Fox News Channel's ratings - highest in all of cable TV - would be significant.

Trivago, a travel website which also advertises during the Fox News show, told BuzzFeed News it is "constantly reviewing our media buys to ensure we do not support any behavior that contradicts Trivago's corporate values".

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